Proposed law would criminalize deceptive AI political ads and require disclosure labels.
Trenton, NJ – A New Jersey Senate bill would impose new restrictions on the use of artificial intelligence in political campaigns, including a ban on certain AI-generated communications in the final stretch before an election. The proposal, Senate Bill 3702, seeks to address the growing use of AI-generated content in campaign messaging and its potential impact on voters.
Key Points
- Bill would ban AI-generated campaign communications within 90 days of an election
- Requires disclosure labels on any political content created using AI
- Violations could result in fourth-degree criminal charges
The legislation, introduced by Senator Brian P. Stack, would prohibit the use of AI-generated or AI-altered communications that promote or oppose candidates within 90 days of an election. The restriction would apply broadly to candidates, political committees, parties, independent groups, and individuals engaging in campaign-related messaging.
Outside of that 90-day window, the bill would still require any communication created or altered using artificial intelligence to include a clear disclaimer stating that AI was used in the message.
Deceptive AI content explicitly prohibited
The bill also targets what it defines as “deceptive audio or visual media,” including manipulated videos, images, or recordings that appear to show a candidate saying or doing something they did not actually say or do. Such content would be prohibited if it portrays an opposing candidate in a false, fraudulent, or defamatory way.
The definition of communication under the bill is broad, covering traditional campaign materials such as mailers and broadcast ads, as well as digital content, online advertising, and recorded phone messages directed at voters.
Criminal penalties and enforcement
Violations of the proposed law would constitute a fourth-degree crime, carrying potential penalties of up to 18 months in prison, a fine of up to $10,000, or both. The Election Law Enforcement Commission would be responsible for adopting rules and regulations to implement the law.
If enacted, the measure would take effect 60 days after being signed into law.