TRENTON, NJ – If this year’s NFL Super Bowl wasn’t the most boring and uneventful championship game in recent memory, for those who bet and lost on the game, the nightmare continues.
New Jersey bettors wagered an estimated $126.5 million on Super Bowl LX, delivering a surge in operator revenue and a hold percentage more than double last year’s figure, state officials announced Wednesday.
Acting Attorney General Jennifer Davenport and the Division of Gaming Enforcement released preliminary data showing that Atlantic City casinos, equine racetracks, and online platforms handled nine figures in bets for the February 8 championship game.
More losers than winners in New Jersey
Of the total amount wagered, approximately $87.8 million is projected to be paid out to winning bettors. The resulting hold percentage — the share retained by operators after payouts — reached 31.6%, compared with 14.9% during last year’s Super Bowl.
Operator revenues from this year’s game totaled $38.7 million, up from $25.2 million reported in 2025. The figures encompass activity across the state’s 11 retail sports books and 14 mobile wagering applications operating under New Jersey law.
The data was compiled and released by the New Jersey Office of Attorney General as part of the state’s regulatory oversight of sports wagering. Officials characterized the totals as preliminary and subject to adjustment as final reports are reviewed.
- Total Super Bowl LX wagers: $126.5 million
- Projected payouts to bettors: $87.8 million
- Operator revenue: $38.7 million
Hold percentage jumps sharply from last year
The 31.6% hold rate represents a significant increase over the prior year, when operators retained 14.9% of total wagers. The hold percentage reflects the portion of total bets not returned to players as winnings and can fluctuate based on game outcomes and betting patterns.
New Jersey remains one of the nation’s most active regulated betting markets, with wagering available at casinos in Atlantic City, at licensed racetracks, and through mobile applications statewide. Additional coverage of Super Bowl LX and its economic impact is expected as final numbers are certified.
