Russian distributor to launch sales of Adidas, Reebok goods- Kommersant
MOSCOW (Reuters) – A Russian distributor of Western sports brands will start selling Adidas and Reebok products as soon as this week, despite the companies’ departure from the market over the war…
Adidas and Puma bet on ‘terrace’ sneaker trend in tough market
By Helen Reid and Linda Pasquini LONDON (Reuters) – The trend for low-rise rubber-soled “terrace” sneakers could give Adidas and Puma an advantage over Nike this summer, but may not offset weakening…
Adidas sees smaller 2023 loss thanks to Yeezy sales
BERLIN (Reuters) -Unexpectedly strong sales of Yeezy shoes left over from Adidas’ abandoned collaboration with rapper Ye should reduce the sportswear giant’s expected operating loss this year to 450 million euros ($498.56…
Adidas HR chief latest board member to leave since arrival of Gulden as CEO
BERLIN (Reuters) – Adidas said on Wednesday that its HR chief Amanda Rajkumar would leave the company this month after less than three years in the role, becoming the third board member…
US Supreme Court turns down Nike, Adidas patent dispute
By Blake Brittain WASHINGTON (Reuters) – The U.S. Supreme Court on Monday declined to hear Nike’s bid to overturn a U.S. Patent Office tribunal’s decision to cancel part of a shoe patent…
China turnaround challenge dwarfs Adidas’ Yeezy debacle
By Casey Hall SHANGHAI (Reuters) -A potential 500 million euro ($551 million) write-off on unsold Yeezy shoes is a headache for Adidas as it looks to implement a global turnaround – but…
Adidas wants to ‘double down’ on U.S. market – regional head tells WSJ
FRANKFURT (Reuters) – Adidas, which has come under pressure after ending its lucrative Yeezy shoe partnership with Kanye West, is trying to grab a bigger slice of the U.S. sports market, the…
Long-term China problems would hit Adidas targets to 2025 – Handelsblatt
BERLIN – Any longer-term collapse of China as a growth market could undermine Adidas sales and profit targets up to 2025, the sports goods company told Handelsblatt business daily on Tuesday. “If…
Adidas posts 28% decline in Q2 operating profit despite sales increase
BERLIN – Adidas on Thursday said operating profit fell by 28% in the second quarter to 392 million euros ($398.43 million), as results suffered from suspending business in Russia, higher supply chain…
Adidas cuts full-year profit target on slow China recovery
By Ludwig Burger FRANKFURT -Adidas on Tuesday cut its 2022 earnings target, citing a slower-than-expected recovery in China from pandemic restrictions. In an unscheduled statement, the sporting goods maker said it expected…
Foot Locker to focus more on Adidas as Nike lowers presence
(Reuters) – Foot Locker Inc is aiming to triple Adidas’s sales of sneakers and other items at its stores, as it promotes the products of the German sportswear giant to counter Nike…
Adidas Ad Celebrates Males In Women’s Sports
Adidas Ad Celebrates Males In Women’s Sports Laurel Duggan on March 15, 2022 Adidas released an ad celebrating biological males competing in women’s sports, featuring a transgender athlete scoring against a women’s…
Adidas announces new China chief as it looks to revive sales
SHANGHAI – Adidas has replaced its China chief, it said on Tuesday, as the German sportwear brand looks to revive sales in the world’s second largest economy. The company has appointed Adrian…
Adidas says will grow in China in 2022
BERLIN – German sportswear company Adidas said on Thursday it would grow in its key market of China in 2022 even after it was hit by renewed pandemic restrictions and the aftermath…
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