Business News

Ocean County’s Nicest Little Gift Shop Closes in Jackson Due to Prolonged COVID-19 Restrictions

JACKSON, NJ – Sorry men, but you’re going to have to find a new place to buy your wife that special gift next time you wait until the last minute on Valentine’s Day, Mother’s Day, Birthdays, Christmas, etc.  The White Butterfly in Jackson Township is the second business in the town to fall victim to the COVID-19 prolonged business shutdown by Governor Phil Murphy.

You’re going to have to plan ahead a little more and shop online as the business shedding its brick and mortar presence.   The owners also announced the outdoor cafe, the White Butterfly Cafe will also be closing.  This weekend, the business will begin a liquidation sale of the remaining inventory.

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“It is with deep sorrow that we are announcing the closing of our beloved White Butterfly shop. Having been closed for 3 months due to COVID-19 together with the changing face of retail and new opportunities in our business careers, has forced us to make this very difficult decision,” owners Michael Kafton and Michelle Katz said in a statement today. “We will be maintaining and enhancing our online presence so you will still be able to shop with us!  The past 16 years have been filled with fun, friends, and customers who have become like family to us. From a small house that we turned into a gift shop to an expansion of the building and the creation of our beautiful cafe and event space, we created memories that we will cherish forever.”

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“Beginning Saturday, June 20 at 12 pm we will begin our Liquidation Sale starting at 30% off everything in the store including our beautiful fixtures and many other gems from our storage area. We hope that you will stop in to see us,” they added. “For the safety of our customers and staff, we will be limiting occupancy in the store to 5 people at a time and we will require that masks be worn at all times while in the store. Our initial Liquidation store hours will be Wednesday-Sunday from 12 pm- 5 pm beginning on June 20. We can also accommodate some individual appointments. All Sales will be Cash and Final Sale. We can’t adequately express our gratitude for your patronage and most of all for your friendship during these past 16 years and hope to continue that relationship online with you.”

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