EAST RUTHERFORD, NJ – In a recent interview, Dallas Cowboys owner Jerry Jones expressed his bullish outlook on the NFL’s international expansion, following the announcement of an increase to eight maximum international games starting next year. Jones highlighted the significant progress made in the last five years, emphasizing the unique aspects of American football that he believes can appeal to a global audience. He pointed out the physical demands and the rare but glorious rewards the sport offers, suggesting these elements could resonate with sports fans worldwide, particularly in Europe.
Jones envisioned a future where the NFL’s 17-game schedule could include up to 16 international matches, with the possibility of the 17th game serving as a neutral site game for all teams. He emphasized the shrinking nature of the world and the NFL’s potential to play a more significant role on the international stage, referencing the upcoming hosting of nine games in the World Cup as evidence of the sport’s growing global presence.
When asked about the decision to host the World Cup final in New Jersey rather than at his stadium in Dallas, Jones expressed disappointment but acknowledged the strategic importance of New York in the global perception. He stressed that while he would have preferred the final to be held in Dallas, the selection process was fair. Jones also highlighted Dallas’s emerging significance as a cultural and demographic center in the U.S., especially for younger generations.
Looking ahead to the next NFL season, Jones expressed confidence in the Cowboys’ potential to surpass their recent performance record, emphasizing his commitment to improving the team’s prospects. Despite facing challenges, he remains optimistic about the Cowboys’ chances for greater success in the upcoming year.