TRENTON, NJ —Kelley Robinson, President of the Human Rights Campaign (HRC), has expressed disappointment in Target Corporation’s recent decision to not stock LGBTQ+-themed merchandise in some stores during Pride Month. In a statement released today, Robinson highlighted the significance of Pride merchandise and its symbolism of allyship and support for the LGBTQ+ community.
It has nothing to do with being anti LGBTQ. It has more to do with few people buying clothes from the line in recent years.
According to Bloomberg News, “Target Corp. won’t sell LGBTQ-themed merchandise in some stores during Pride Month in June, after a backlash dented revenue last year. The Minneapolis-based retailer said it plans to offer Pride products in select stores based on historical sales performance.”
“Pride merchandise means something. LGBTQ+ people are in every zip code in this country, and we aren’t going anywhere,” Robinson stated. She emphasized the growing demographic of Gen Z, noting that 30% identify as LGBTQ+, and underscored the importance of businesses visibly supporting the community.
Robinson concluded that Target’s decision could alienate LGBTQ+ individuals and their allies, potentially impacting the company’s bottom line and core values. The Human Rights Campaign, as the largest civil rights organization working towards LGBTQ+ equality in the U.S., continues to advocate for visible and genuine support of LGBTQ+ rights across all sectors.