Long branch man charged with robbery after shoplifting incident
Police vehicle with lights on at a crime scene.

Long Branch man charged with robbery after shoplifting incident

OCEAN TOWNSHIP, N.J. — A Long Branch man faces multiple charges, including robbery, after allegedly assaulting a store employee while attempting to flee a shoplifting incident on Sunset Avenue, police said.

Gregory H. Sims, 49, was accused of shoplifting and assaulting an employee before fleeing the scene on March 16 at approximately 1:35 p.m. Officers responding to a report of a fight were unable to locate Sims initially, despite assistance from a Monmouth County Sheriff’s K9 unit.

A short time later, officers spotted Sims near the Tower Motel on Route 35. He was taken into custody without incident and transported to police headquarters. According to authorities, Sims admitted to his involvement in the shoplifting during an interview with detectives.

Sims has been charged with robbery, trespassing, possession of drug paraphernalia, and contempt of court. He was taken to the Monmouth County Correctional Institution, where he awaits an initial court appearance.

Authorities credited multiple officers, including Detectives Dean Schoch and Zachary Rhein and Sergeant Michael Melody, for their roles in the arrest.

Shore News Network Staff Report

Shore News Network Staff Report is the official newsroom byline used by Shore News Network when a story is produced through the collaborative work of multiple members of the editorial team rather than a single reporter.

This newsroom account is reserved for articles that involve contributions from multiple journalists, editors, photographers, researchers, or news desk staff. It is also used for developing stories that are updated as new verified information becomes available, as well as for community announcements, weather coverage, public safety alerts, election results, and other newsroom-produced content.

Every article published under the Shore News Network Staff Report byline is reviewed and edited in accordance with the organization's editorial standards for accuracy, fairness, attribution, and transparency. Information is verified through official government agencies, court records, law enforcement, public documents, direct reporting, interviews, and other reliable primary and secondary sources before publication whenever possible.

The Staff Report account does not use artificial intelligence to independently generate news or publish unverified information. AI-assisted tools may occasionally be used for editorial support tasks such as transcription, formatting, grammar review, or workflow efficiency, but all published content is subject to human editorial oversight and approval by Shore News Network's newsroom staff.

As an independently owned digital news organization, Shore News Network is committed to original reporting, public safety journalism, government accountability, local community coverage, and breaking news throughout New Jersey and surrounding regions. Stories published under the Staff Report byline reflect the collective experience and editorial judgment of the Shore News Network newsroom.

Readers who have corrections, additional information, or news tips related to a Staff Report article are encouraged to contact the newsroom at news@shorenewsnetwork.com. Shore News Network welcomes factual corrections and updates as part of its commitment to accurate, transparent journalism.