RUTHERFORD, N.J. — B&B Theatres announced today the upcoming launch of a cutting-edge cinema and entertainment venue at American Dream in East Rutherford, New Jersey. This facility will feature the world’s largest ScreenX auditorium, a significant milestone for B&B Theatres as it continues to expand its influence in premier entertainment destinations. This new venture marks the company’s debut in New Jersey.
ScreenX, developed by CJ 4DPLEX, offers a unique 270-degree cinematic experience by extending the movie screen onto the auditorium’s side walls. This immersive format aims to redefine the movie-going experience with its panoramic views and unique presentation of key scenes.
The new ScreenX auditorium will boast an impressive 80-foot-wide center screen and side walls each extending 82 feet, providing a total of 242 feet of viewing space. This expansion is set to make it the largest ScreenX auditorium globally.
In addition to the groundbreaking ScreenX feature, the American Dream venue will offer eight screens equipped with the latest cinematic technology, bowling lanes, an arcade, and dining options including a full-service restaurant and bar. These amenities are designed to provide a comprehensive entertainment experience.
Brock Bagby, B&B Theatres’ President and Chief Content, Programming, and Development Officer, expressed enthusiasm about the partnership with American Dream, citing the success of their location at the Mall of America and their commitment to delivering top-tier entertainment experiences.
B&B Theatres’ CEO Bob Bagby highlighted that the American Dream ScreenX would not only play movies on the main screen but also on two sidewalls, creating an unprecedented viewing environment. This innovation is part of B&B Theatres’ strategy to enhance cinematic presentations and entertainment offerings.
Don Savant, CEO & President of CJ 4DPLEX America, and Bryan Gaus, Senior Vice President and General Manager of American Dream, both praised the partnership and the unique contributions it will bring to the American Dream complex. The new ScreenX auditorium is expected to draw visitors globally and enhance the iconic New Jersey landmark’s appeal.
B&B Theatres invites the public to stay updated on further developments by visiting their website and following their social media channels. The opening date and additional details about the venue will be announced soon, promising an unrivaled entertainment experience close to the heart of New York City.
