Jeep brings ‘4×4 City Camp’ to Brooklyn for two-day Cherokee celebration at Domino Square
Brooklyn, NY — This weekend, Domino Square will shift gears into an interactive automotive playground as Jeep rolls into Brooklyn for a free two-day event celebrating the return of the Jeep Cherokee, complete with retro nostalgia, food trucks, games, and live music.
On Friday and Saturday, Jeep will host Jeep 4×4 City Camp, transforming the Williamsburg waterfront into a multi-decade experience that traces the history of the Cherokee across the 1970s through the 2000s. Each era will feature immersive, photo-friendly installations including a 1970s-style campfire, an ‘80s garage, a ‘90s bedroom full of AIM nostalgia, and a 2000s-era roadside stop — each paired with Jeep Cherokee models from that time.
The event runs from 11 a.m. to 7 p.m. on Friday, and from 9 a.m. to 9 p.m. on Saturday at Domino Square, located at 12 S 3rd Street. Guests can expect an open public volleyball court, large-scale lawn games like Connect 4 and Giant Jenga, and back-to-back DJ sets by DJ Perly (Friday from 3 p.m. to 5 p.m. and Saturday from 6 p.m. to 8 p.m.).
Food trucks will be on site both days serving local favorites, and entry to the entire experience is free. The activation is designed as a walk-through celebration of Jeep Cherokee’s heritage, providing a blend of interactive fun, automotive history, and community entertainment at the close of summer.
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Key Points
- Jeep is hosting a free event at Domino Square Friday and Saturday celebrating the return of the Jeep Cherokee
- Attendees can explore four themed zones reflecting different decades of Cherokee history
- The event features live DJ sets, games, food trucks, and immersive photo experiences
Jeep is parking the past and present side by side this weekend at Domino Square in a retro-fueled Cherokee showcase.