State homeland security says jersey shore is a 'soft target' for terrorists and bad actors

HAMILTON, N.J. — The New Jersey Office of Homeland Security and Preparedness (NJOHSP) is urging residents and visitors to remain alert this summer as part of its annual “Secure the Shore” campaign, aimed at safeguarding the state’s coastal destinations from potential threats.

The New Jersey Office of Homeland Security and Preparedness (NJOHSP) is encouraging vigilance among residents and visitors enjoying New Jersey’s beaches, boardwalks, and shore attractions this summer as part of its annual “Secure the Shore” initiative. With these popular destinations considered potential “soft targets” for threat actors, the public is urged to stay alert and report any unusual or suspicious activity.

Running from Memorial Day to Labor Day, the initiative involves coordinated security operations across Monmouth, Ocean, Atlantic, and Cape May counties, with enhanced patrols and surveillance measures in high-traffic beach and boardwalk areas.

Last summer’s efforts included the deployment of automated license plate readers and mobile surveillance trailers. This year, NJOHSP is adding a mobile command vehicle to support security coordination and response efforts. Officials also released updated guidance to law enforcement on identifying and countering common threat tactics in crowded public spaces.

“As threats evolve, we continue to expand our security efforts leading into the busy summer months,” said NJOHSP Director Laurie Doran. “Public vigilance plays a vital role in protecting our 141 miles of coastline.”

In 2016, the Jersey Shore was targeted by a terrorist attack utilizing a pressure cooker bomb on the Seaside Heights Boardwalk.

At 9:35 a.m. on Sept. 17, 2016, an improvised explosive device, which had been planted by Ahmad Khan Rahimi in the early morning hours, detonated in the vicinity of Seaside Park, New Jersey, along the route for the Seaside Semper Five Marine Corps Charity 5K race. The start of the race – which was scheduled to begin at 9:00 a.m. – was delayed. Had the race started on time, the bomb would have detonated as runners were passing by where Rahimi had planted it.

Rahimi was later sentenced to life in federal prison for that bomb and two in New York City.

Security efforts include new technology, event coordination

The agency is also working closely with local officials and businesses to coordinate on mass event safety, develop venue-specific security plans, and train beach staff to spot suspicious behavior. Federal grants are being used to equip towns with additional target-hardening tools.

Authorities emphasize that even small observations—such as unauthorized surveillance, trespassing, or testing of security—can help identify broader threats. Non-emergency tips can be submitted by calling 866-4-SAFE-NJ or emailing tips@njohsp.gov.

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