Big retail shakeup hits jackson premium outlets with three new store openings just ahead of back-to-school rush — Crocs

JACKSON, NJ – Shoppers swarmed Jackson Premium Outlets this week as the popular shopping destination officially added Crocs, Five Below and Ulta Beauty to its ever-growing lineup, just in time for the busy back-to-school season.

Crocs opened its doors with a full inventory of its iconic foam clogs and seasonal footwear.

Five Below launched its low-cost, high-appeal retail space filled with teen-focused fashion, gadgets and candy.

Ulta Beauty brought its signature collection of makeup, skincare, and salon services under one roof.

The triple-brand debut positions Jackson Premium Outlets as a central shopping hub for families prepping for the school year, offering essentials from backpacks to beauty supplies. All three stores are now fully operational, following a staggered rollout aimed at maximizing shopper traffic through August.

Crocs offers its full line of Croslite-based footwear, the soft molded shoe that gained popularity among kids and adults alike for its comfort and ease of wear. The new store features both classic clogs and seasonal styles, aiming to serve customers looking for casual, durable shoes ahead of the fall semester.

Five Below fills a niche market for budget-conscious families, offering products across categories like tech, room décor, fashion accessories and novelty snacks—all priced mostly under $5. The store appeals to a younger demographic, drawing crowds of tweens and teens seeking school gear with personality.

Ulta Beauty completes the trio with its broad inventory of cosmetics, fragrance, skincare, and hair products, in addition to an in-store salon. The store’s arrival marks a notable expansion in the beauty and personal care offerings at the outlet mall.

Jackson Premium Outlets has continued to evolve its retail mix in response to consumer trends, with this latest move designed to attract more foot traffic and extend shopper dwell time. With back-to-school shopping peaking in mid-August, the additions appear well-timed.

The center previously expanded food and seasonal offerings, and now with the inclusion of beauty, value and footwear anchors, it aims to cover all the major retail bases in one location.

––

Key Points

Jackson Premium Outlets opened Crocs, Five Below, and Ulta Beauty this week
All three retailers are fully open and targeting the back-to-school shopping surge
The expansion strengthens the outlet’s appeal to a broad age range of shoppers

Phil Stilton Latest posts

Phil Stilton is the Editor and Publisher of Shore News Network, an independent digital newsroom providing original reporting on New Jersey, national news, government, public policy, public safety, courts, and community affairs.

As founder of the publication, Stilton leads editorial strategy, investigative reporting, and daily newsroom operations while overseeing coverage that reaches millions of readers annually.

With extensive experience covering municipal government, county government, state legislatures, elections, law enforcement, emergency management, and public records, Stilton specializes in translating complex government actions into clear, factual reporting. His work frequently relies on primary source documents, including court filings, legislation, public meeting records, election finance disclosures, government databases, police reports, and Freedom of Information and Open Public Records Act (OPRA) requests. He has reported extensively on local government accountability, taxpayer spending, campaign finance, public corruption investigations, infrastructure, public safety, and the policies affecting New Jersey residents.

Under Stilton's editorial leadership, Shore News Network has grown into one of New Jersey's largest independent digital news organizations, publishing thousands of original news articles each year while providing breaking news coverage, investigative reporting, and analysis across state and local government. The publication's reporting is routinely sourced from official government agencies, public officials, court records, and firsthand documentation, with a commitment to transparency, attribution, corrections when warranted, and clearly distinguishing factual reporting from opinion.

Stilton's journalism follows established newsroom standards emphasizing accuracy, verification, fairness, and accountability. Every effort is made to verify information through official records and multiple reliable sources before publication. His reporting is intended to provide readers with timely, well-documented information that helps them understand the issues affecting their communities, while maintaining editorial independence from political parties, government agencies, advocacy organizations, and commercial interests.

Readers can submit story tips, corrections, public records, or media inquiries through the official Shore News Network website or its verified social media channels. Shore News Network welcomes corrections and updates when new information becomes available as part of its ongoing commitment to accurate and transparent journalism.