FREEHOLD, NJ – Empanada Guy, one of New Jersey’s most popular Latin comfort food brands, is celebrating its grand reopening Saturday, November 15, at 552 Park Avenue. The event runs from 11 a.m. to 8 p.m. and is open to the public.
The new location emphasizes speed, simplicity, and takeout service — channeling the lively energy of the brand’s iconic red food trucks.
Founder Carlos Serrano said the relaunch honors the company’s beginnings while carrying forward its food truck passion and community spirit.
Key Points
- Empanada Guy reopens in Freehold with a new grab-and-go-style location.
- The celebration runs Saturday from 11 a.m. to 8 p.m. at 552 Park Avenue.
- The business began in 2012 with one food truck and has since grown into a statewide Latin food staple.
A return to the roots
“This reopening is about going back to our roots,” said founder Carlos Serrano. “It’s about keeping that food truck energy, good vibes, great food, and people coming together. We built this business on passion, family, and hustle, and now it’s time to bring that same feeling into our new space.”
Built on family, flavor, and hustle
Founded in 2012, Empanada Guy grew from Serrano’s home kitchen into a fleet of bright red food trucks, a restaurant, and a loyal festival following. Known for its bold flavors and grassroots approach, the brand has become a fixture in New Jersey’s street food culture. The reopening marks the next chapter in its story of growth and community connection.
Menu favorites and local flavor
Empanada Guy’s new location will continue serving its signature empanadas — beef, chicken, cheese, Mexican chorizo, pulled pork, apple cinnamon, and vegetable — along with rotating seasonal specials like the lobster empanada. The menu also features classic Latin sides including rice and beans, maduros, yuca fritters, tostones de pana, and desserts like churros.
A philosophy driven by passion
At the heart of Empanada Guy’s success is a simple mission built on “drive and heart.” The team’s guiding principles emphasize passion in every endeavor, delivering a great guest experience, and inspiring others to chase their dreams.
Empanada Guy’s Freehold location will operate Tuesday through Saturday from 11 a.m. to 8 p.m., and Sundays from 11 a.m. to 4 p.m. The restaurant is closed on Mondays.
For more information, visit empanadaguy.com or email info@empanadaguy.com.
