Florida company takes control of new jersey's diggerland, america's only construction themed amusement park

WINDERMERE, Fla. — Innovative Attraction Management (IAM), a leader in entertainment and leisure industry management services, has announced its acquisition of Diggerland USA, the unique West Berlin, N.J., theme park where guests can operate real construction equipment in a family-friendly setting.

Diggerland USA, known for its hands-on attractions featuring diggers, backhoes, and other heavy machinery, has become a popular destination for families seeking an interactive and educational alternative to traditional amusement parks. Since its founding, the park has provided guests with a supervised, safe environment to explore construction-themed activities.

IAM, headquartered in Florida, plans to invest in the park’s infrastructure and add innovative attractions, all while maintaining Diggerland’s core mission of offering a memorable and immersive experience. Future enhancements will incorporate advanced technology and improved guest services, according to the company.

“We are thrilled to welcome Diggerland USA into the IAM family,” said James Harhi, CEO of Innovative Attraction Management. “Diggerland represents an incredible opportunity to expand our portfolio with a unique and niche offering in the family entertainment space. We are committed to preserving its fun and educational appeal, while also bringing new, exciting elements to the park.”

Solomon Partners served as the financial advisor for the transaction. IAM’s acquisition of Diggerland USA underscores its commitment to creating world-class experiences for families and further diversifies its growing portfolio of entertainment properties.

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