Hard rock latest casino to enter new jersey's online gambling space

Atlantic City, NJ — Hard Rock Digital has unveiled its Hard Rock Bet platform in New Jersey, ushering in a new era of online gaming and sports betting for residents and visitors to the state. The launch includes the integration of the online casino, sportsbook, and rewards system into one seamless experience, enhancing the entertainment options available in the region.

Available on iOS, Android, and online at HardRock.bet, the platform was launched with the goal of providing an elevated and user-friendly experience for gaming enthusiasts. The move expands the reach of Hard Rock Hotel & Casino Atlantic City, integrating their retail sportsbook into the digital sphere.

Marlon Goldstein, CEO of Hard Rock Digital, emphasized the significance of the launch, stating, “The launch of Hard Rock Bet in New Jersey marks an important milestone as we introduce an integrated product containing our new iCasino platform alongside our highly rated sportsbook.” He expressed pride in the proprietary products and excitement about bringing an “elevated experience” to the New Jersey market.

The Hard Rock Bet platform aims to deliver an upgraded gaming experience, with features including a broader selection of available bets, daily boosts, and promotions. George Goldhoff, President of Hard Rock Hotel & Casino Atlantic City, expressed enthusiasm for the platform, saying, “This new platform will allow us to better engage, entertain, and reward our guests with a best-in-class experience however and whenever they play.”

The launch of Hard Rock Bet in New Jersey is indicative of the growing trend towards integrating digital technology with traditional casino experiences. It represents the continuing evolution of the gaming industry and highlights the ongoing efforts by companies like Hard Rock Digital to innovate and enhance entertainment options for consumers, both online and in-person.

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