Egg Harbor Township, NJ – Spirit Christmas has officially opened its holiday shops across the region, unveiling a seasonal lineup that includes multiple New Jersey locations prepared for steady crowds.
The brand launched 30 stores across the Northeast and Great Lakes, positioning its New Jersey sites in Cherry Hill, Lawrenceville, Mays Landing, Paramus, Rockaway, and Toms River.
Executives say each location has been outfitted with an expanded selection of décor, apparel, gifts, and interactive holiday features.
Key Points
- Spirit Christmas opens six New Jersey locations for the holiday season
- Stores feature the brand’s new Peppermint Lane in-store experience
- Select locations will host Santa visits through Cherry Hill Programs
The stores now feature Peppermint Lane, a full in-store transformation designed around winter-themed décor, gift displays, and an interactive post office where children can send letters to Santa. The design theme anchors the shopping experience and guides guests through sections stocked with ornaments, animatronics, inflatables, and party-focused essentials.
CEO Steven Silverstein said the brand’s goal is to create an immersive destination that connects visitors with the atmosphere of the holiday season through layout, presentation, and assortment across all locations.
The six New Jersey sites highlight a uniform setup that includes apparel collections ranging from loungewear to seasonal sweaters and accessories aimed at shoppers preparing for gatherings, parties, and themed events. Each store maintains the same product organization intended to support consistent traffic flow.
Photo opportunities are stationed throughout the layout, offering designated backdrops for guests looking to capture family pictures or holiday card images during their visit.
Spirit Christmas confirmed that chosen stores will again host Santa visits in partnership with Cherry Hill Programs, providing families an opportunity to share wish lists and receive keepsake photographs. The retailer continues to promote these sessions as part of its broader customer experience.
Shoppers can find updated hours, additional services, and reservation options for Santa visits through the company’s website and social media channels throughout the season.