Wendy’s launches new biggie deals menu starting at $4 with customizable meal combos

Wendy’s launches new Biggie Deals menu starting at $4 with customizable meal combos

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1 min read
January 25, 2026

TOMS RIVER, NJ – Wendy’s is taking its value game to the next level in 2026 with the nationwide launch of its Biggie Deals menu, giving customers more flexibility and flavor at price points starting at just $4.

The fast-food chain announced the new tiered lineup featuring the $4 Biggie Bites, $6 Biggie Bag, and $8 Biggie Bundle — all designed to deliver quality, quantity, and choice for every appetite and budget. Available at Wendy’s restaurants nationwide, the Biggie Deals menu offers combinations of signature items including fresh, never frozen beef burgers, chicken sandwiches, fries, and nuggets.

“This launch builds on Wendy’s legacy of delivering the value, quality, and quantity fans deserve – and expect – from Wendy’s,” said Lindsay Radkoski, U.S. Chief Marketing Officer for The Wendy’s Company. “With new ways to enjoy iconic menu items fans know and love, the Biggie Bites, Bag, and Bundle prove that value and quality aren’t mutually exclusive, at least not at Wendy’s.”

  • Wendy’s unveils new Biggie Deals menu with $4, $6, and $8 options
  • Features fan favorites like the Jr. Bacon Cheeseburger and Crispy Chicken Sandwich
  • Builds on Wendy’s long-running reputation as the original QSR value leader

The $4 Biggie Bites option allows customers to mix and match two items, including sandwiches, fries, nuggets, or drinks. The $6 Biggie Bag includes a sandwich, four-piece nuggets, fries, and a soft drink, while the $8 Biggie Bundle lets fans double up with two sandwiches plus fries and a drink.

Wendy’s, based in Dublin, Ohio, first pioneered the value menu concept in 1989 and has continued to evolve its offerings to meet shifting consumer expectations. The introduction of the new Biggie Deals lineup follows the success of the original Biggie Bag, which debuted in 2019 and quickly became a fan favorite.

Company officials said the new Biggie Deals menu was designed for all occasions — from quick bites to late-night cravings — and reinforces Wendy’s commitment to value without compromise.

Phil Stilton

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