TOMS RIVER, NJ – KFC is redefining the end of the weekend with the launch of its new Sundays by KFC campaign — a nationwide rollout of weekly app-based deals designed to make Sunday a comfort-first ritual rather than a day filled with pre-Monday anxiety.
The program, which began as a one-day pop-up event in New York City, will now run every Sunday through the KFC app, featuring rotating offers on meals ranging from individual portions to family-size buckets and football-friendly bundles. Each deal aims to give fans an affordable, easy way to wind down the weekend while enjoying the brand’s classic comfort food.
“Sundays by KFC is about pairing real comfort with real value,” said Melissa Cash, KFC U.S. Chief Marketing Officer. “We didn’t want Sunday to feel like a cheat day — we wanted it to feel intentional. This is about giving people something satisfying that fits how they actually live and eat.”
- “Sundays by KFC” brings weekly digital meal deals nationwide
- Campaign embraces comfort and value without guilt or compromise
- Upcoming offers include discounted buckets and game day wing specials
According to KFC, new consumer data shows 58% of Americans who set New Year’s food goals feel guilty when breaking them, while 27% treat Sunday as a “cheat day.” The campaign is designed to embrace that mindset — offering a satisfying, guilt-free way to end the week.
Upcoming “Sundays by KFC” deals include a $15 12-Piece Chicken Bucket on January 25, a $30 8-Piece Chicken + 8 Tenders Feast on February 1, and a game day special** — 20 Wings for $20 with four dipping cups — available starting February 2 ahead of football’s biggest weekend.
The shareable wing meal, available in Hot & Spicy or Honey BBQ varieties (depending on location), offers roughly 20% savings compared to buying items individually.
The new promotion builds on KFC’s recent digital growth, inviting fans to close out their weekends with the comfort, convenience, and value that define the brand.
