ATLANTA, GA – Outlaw Light Beer is officially expanding its footprint across Georgia, announcing a new statewide distribution partnership with General Wholesale Beer Company that will put the Colorado-brewed light beer on shelves and taps from metro Atlanta to Savannah and small towns in between.
The move marks a major step for the brand, brewed by Tivoli Brewing Co., as it accelerates its growth in the Southeast. Outlaw Light Beer — known for its straightforward taste, 105 calories per serving, and 4.2% ABV — will now be widely available at retailers, bars, and restaurants across the state.
“Georgia represents an important step in Outlaw’s continued expansion,” said Ari Opsahl, CEO of Tivoli Brewing Co. and Outlaw Light Beer. “This partnership with General Wholesale Beer Company gives us the scale and reach to meet drinkers where they are. Outlaw Light is built to be straightforward and dependable, and Georgia is a market where that approach resonates.”
- Outlaw Light Beer secures statewide distribution in Georgia
- Partnership with General Wholesale Beer Company expands retail and taproom access
- Brand emphasizes quality, affordability, and a no-frills appeal
E. Howard Young, president of General Wholesale Beer Company, said the deal brings a fresh, accessible light beer to Georgia drinkers. “Outlaw Light is a simple proposition — great tasting, high-quality light beer at an affordable price,” Young said. “Times are tough for many beer consumers and deciding what to drink should be easy. Outlaw Light is the easy answer.”
Brewed in Colorado and distributed across multiple states, Outlaw Light Beer has built its brand around a beer-for-everyone ethos — aligning with Georgia’s laid-back culture of backyard cookouts, tailgates, and Friday night lights. The beer’s continued rollout will take place through General Wholesale Beer Company’s statewide network in the coming weeks.
More information, including where to find Outlaw Light Beer locally, is available at OutlawBeer.com/where-to-buy.