Point Pleasant Beach, NJ – One of the Jersey Shore’s most recognizable dining and event destinations is entering a new era. After decades serving locals and visitors alike, The Lobster Shanty and Sunset Ballroom have announced their rebranding and relaunch as Harbor Point, a reimagined waterfront venue focused exclusively on weddings and special events.
The owners said the decision came after years of balancing à la carte dining with banquets and private functions — and recognizing a growing demand for distinctive event spaces along the Manasquan River. Harbor Point will phase out traditional restaurant service and dedicate the entire property to hosting weddings, milestone celebrations, and community gatherings.
Harbor Point promises to maintain the same culinary quality and hospitality that made The Lobster Shanty a local favorite, while introducing curated food and beverage packages, refreshed décor, and a one-wedding-per-day policy designed to give each couple an exclusive experience.
Community events that have become local traditions — including Brunch with Santa, New Year’s Eve celebrations, Easter brunch, and Mother’s Day gatherings — will continue under the Harbor Point name, ensuring that long-time guests can still enjoy the waterfront venue’s signature holiday experiences.
- Lobster Shanty rebrands as Harbor Point, ending à la carte dining
- New focus on weddings and private celebrations along the Manasquan River
- Popular holiday events will remain part of the venue’s tradition
“While The Lobster Shanty has enjoyed great success and loyal support, this transition allows us to fully embrace what this location was truly meant for — unforgettable celebrations on the water,” management said in the announcement.
With the launch of Harbor Point, the venue aims to carry forward its legacy of hospitality, now dedicated entirely to helping couples and families create lasting memories in one of Point Pleasant Beach’s most scenic settings.
Harbor Point marks a new chapter in waterfront celebrations at the Jersey Shore
