June 4, 2026

Hotel Plans Unveilved on Church Road In Toms River

Developer Markets Silverton Property for Hotel or Self-Storage Project Near Hooper Avenue

A 4.5-acre commercial tract at one of Toms River’s busiest intersections is being promoted for major development, including a proposed 135-room hotel concept.

Toms River, NJ – A prominent undeveloped property in the Silverton section of Toms River is being marketed to developers with plans that could bring either a hotel, self-storage facility, shopping center, or other commercial uses to the area near Hooper Avenue and Church Road.

The proposed area, now wooded, sits west of the office building at 2446 Church Road.

The 4.54-acre site at 2430-2438 Church Road has been listed for $1.999 million and consists of two adjoining parcels positioned just east of the heavily traveled Hooper Avenue corridor.


Key Points

• A 4.54-acre commercial property near Hooper Avenue is listed for $1.999 million.
• Marketing materials highlight permitted uses including hotels and mini-warehouses.
• A conceptual plan included with the listing shows a proposed 135-room hotel.


According to marketing materials, the property is located within Toms River’s Highway Business (HB) Zone, one of the township’s most flexible commercial zoning districts. The site’s zoning allows a broad range of development opportunities, making it attractive to investors seeking large-scale commercial projects.

Hotel plans unveilved on church road in toms river
Photo: hotel plans unveilved on church road in toms river

The parcel sits near one of Ocean County’s busiest commercial intersections, where Hooper Avenue serves as the primary north-south corridor connecting Toms River, Silverton, and Brick Township.

Hotel concept included in marketing package

Perhaps the most notable aspect of the listing is the inclusion of a conceptual 135-room hotel plan. While no formal development application has been filed and no specific hotel operator has been identified, the concept suggests developers view the location as capable of supporting hospitality uses.

The site is located minutes from Community Medical Center, Ocean County government facilities, the Jersey Shore tourism market, and major retail destinations along Hooper Avenue.

A hotel project would add a lodging option to a section of Toms River that currently has limited hotel inventory compared to neighboring shore communities.

Self-storage and retail also possible

The listing specifically highlights mini-warehouse development as a permitted use, reflecting the continued expansion of self-storage facilities throughout Ocean County.

Storage developers have increasingly targeted highly visible commercial corridors due to strong population growth and demand from both residents and businesses.

Other potential uses include shopping centers, service businesses, restaurants, medical facilities, and various commercial operations permitted within the Highway Business zoning district.

Strategic Silverton location

The Church Road and Hooper Avenue intersection has become one of the most active development areas in northern Toms River. The surrounding area includes major retail centers, healthcare providers, residential neighborhoods, schools, and professional offices.

Its location also provides convenient access to Route 37, the Garden State Parkway, and the rapidly growing northern Ocean County market.

Another sign of development pressure in northern Toms River

The listing reflects increasing interest in remaining undeveloped commercial land along the Hooper Avenue corridor. With much of the area’s prime frontage already built out, larger parcels such as the Church Road site have become increasingly attractive for developers looking to capitalize on traffic volume and population density.

Whether the future brings a hotel, self-storage complex, retail center, or another commercial use, the property’s marketing signals that additional development could eventually be coming to one of Silverton’s most prominent intersections.