Arcade opens in Brick with ribbon cutting led by township officials

New family entertainment venue launches at Boulevard Square Plaza

Brick, NJ – A new family entertainment venue has officially opened its doors in Brick Township, as local officials joined business owners for a ribbon-cutting ceremony welcoming Go Play Arcade to the community.

Mayor Lisa Crate, Council President Steve Feinman, and Councilwoman Melissa Travers were on hand this past weekend to mark the opening at Boulevard Square Plaza, located at 515 Brick Boulevard. The new arcade is expected to provide a local destination for residents seeking entertainment options close to home.

Go Play Arcade expands its presence with this second location, complementing its existing site in Belmar. The business is locally owned and operates in both Monmouth and Ocean counties, focusing on family-oriented entertainment.

Local leaders highlight community-focused addition

Arcade opens in brick with ribbon cutting led by township officials
Photo: arcade opens in brick with ribbon cutting led by township officials

Township officials described the arcade as a new recreational option for families of all ages, emphasizing its role in strengthening community engagement and local business activity.

We haven’t been there yet, so we can’t tell you, but it looks like a lot of fun!

The venue features a range of arcade games designed to appeal to a wide audience, from traditional attractions like skeeball and air hockey to modern interactive experiences. The business also offers private party packages and event hosting.


Key Points

  • Go Play Arcade opened at 515 Brick Boulevard in Brick Township
  • Ribbon cutting attended by Mayor Lisa Crate and township council members
  • Second location expands local arcade business from Belmar into Ocean County

Business aims to serve families across the region

Owners say the arcade is designed as a community-centered space, providing a clean and accessible environment for both children and adults. The facility promotes quick service and flexible options for group events, including birthday parties and gatherings.

The Brick location joins the company’s Belmar site as part of its regional footprint, offering residents in both Monmouth and Ocean counties access to indoor entertainment venues.

Officials encouraged residents to visit the new business and support its role in the local economy.