TRENTON, NJ – With millions of visitors expected to travel through New Jersey for the 2026 FIFA World Cup, state officials issued a warning Friday to hotels and short-term rental operators, putting them on notice that hidden fees and deceptive pricing practices violate consumer protection laws.
The guidance, released by Attorney General Jennifer Davenport and the Division of Consumer Affairs, comes as the state prepares to host eight World Cup matches in June and July. Officials said the influx of global travelers increases the risk of misleading pricing tactics that could inflate lodging costs beyond advertised rates.
“As the world comes to New Jersey this summer, it’s critical that consumers not be blindsided by hidden fees or deceptive pricing schemes that make accommodations less affordable than advertised,” said Attorney General Davenport. “Hidden fees and deceptive pricing tactics hurt consumers and make it harder for honest businesses to compete in the marketplace. Transparent pricing helps consumers make informed decisions, compare costs fairly, and avoid surprise charges that can put travel out of reach. We expect hotels and short-term rental providers to compete honestly and comply with the law.”
State outlines pricing rules for lodging providers
The Division’s notice reminds businesses that under the New Jersey Consumer Fraud Act and the Federal Trade Commission’s Unfair or Deceptive Fees Rule, all mandatory charges must be clearly disclosed upfront. Officials emphasized that advertisements must reflect the true total price, including required fees and surcharges, rather than luring customers with lower base rates.
“Consumers have a right to know the total price of lodging before they book their stay,” said Jeremy E. Hollander, Acting Director of the Division of Consumer Affairs. “Hotels and short-term rental housing providers that hide mandatory fees, mislead travelers, or inflate costs through deceptive practices risk violating New Jersey’s consumer protection laws. We’re making sure they are aware of their obligations under the law.”
The guidance also prohibits businesses from misrepresenting fees, including failing to disclose whether charges are refundable or required. Before checkout, companies must display the full payment amount, including taxes and optional add-ons, and clearly identify any fees not included in initial listings.
Local compliance and enforcement ahead of global event
Officials further warned against excessive credit card surcharges, stating businesses cannot charge more than the actual processing cost and must disclose such fees in advance. The notice also highlights the importance of complying with local short-term rental regulations, which vary by municipality and may include restrictions such as minimum stay requirements.
State officials cautioned that listings violating local ordinances could face cancellation by local authorities, creating disruptions for travelers during one of the busiest tourism periods in recent history.
Consumers who encounter misleading listings or pricing practices are encouraged to file complaints through the Division of Consumer Affairs website. Reports involving violations of local rental laws can also be directed to municipal authorities for enforcement.