TOMS RIVER, NJ – As McDonald’s is raising prices on its once regularly value packed meals, it’s adding a menu item that reflects its new fine-dining like costs.
Caviar Chicken McNuggests.
It’s exactly what absolutely nobody asked for. As New Jerseyans are struggling to pay their bills, even McDonald’s has gotten out of the price range for many families.
But there’s a McTwist. The promotion is free.
McDonald’s is leaning into luxury food culture and limited-edition hype with the launch of its first-ever McNugget Caviar kits, a Valentine’s week promotion pairing its iconic Chicken McNuggets with premium sturgeon caviar at no cost to fans.
The kits are set to drop online at 11 a.m. ET on Tuesday, February 10, and will be available exclusively through McNuggetCaviar.com while supplies last. The promotion is not available in McDonald’s restaurants and is positioned as a limited online release timed ahead of Valentine’s Day.
Each McNugget Caviar kit includes a one-ounce tin of Baerii Sturgeon caviar sourced from Paramount Caviar, a $25 McDonald’s Arch Card intended for the purchase of Chicken McNuggets, crème fraîche, and a Mother of Pearl caviar spoon. McDonald’s said the kits are designed to deliver an upscale at-home experience built around one of its most recognizable menu items.
The company said the pairing draws inspiration from fans who already combine McNuggets with caviar, framing the release as a response to customer behavior rather than a traditional menu innovation. McDonald’s partnered with Paramount Caviar to produce the premium caviar used in the kits.
According to the brand, the drop is part of a broader Valentine’s season push centered on limited availability, digital engagement, and social media visibility across Instagram, TikTok, X, and Facebook. The kits are free to consumers, reinforcing McDonald’s strategy of driving attention through scarcity rather than retail pricing.
McDonald’s said the combination of crispy Chicken McNuggets and salted sturgeon caviar is intended for special occasions, positioning the promotion as a celebratory option for couples, groups, or individuals.
- McDonald’s is releasing free McNugget Caviar kits online February 10
- Each kit includes Baerii Sturgeon caviar, a $25 Arch Card, and serving items
- The limited drop is exclusive to McNuggetCaviar.com and not sold in restaurants