Study reveals new jersey's top ten vices

Study Reveals New Jersey’s Top Ten Vices

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1 min read
March 4, 2025

TRENTON, N.J. — A new study analyzing online search trends has revealed that alcohol is the most common vice New Jersey residents are determined to quit in 2025.

The research, conducted by Start Your Recovery, found that alcohol ranked highest, with 12.22 searches per 10,000 residents looking for ways to quit. Smoking followed closely with 9.37 searches, while gambling (8.77), junk food (5.76), and pornography (4.25) rounded out the top five.

The study analyzed Google search data from over 1,000 keywords related to quitting habits, such as “how to quit alcohol” and “how to stop gambling.” The findings suggest that many New Jersey residents are looking to make significant lifestyle changes in the new year.

Brooks Lape, co-founder of Start Your Recovery, emphasized the importance of taking steps toward self-improvement. “Recognizing the need to quit is a crucial first step on the path to self-improvement,” Lape said.

A separate report from Drive Research found that 3 in 10 Americans made New Year’s resolutions for 2024, with 79% focusing on improving health.

Here are the top 10 vices New Jersey residents are hoping to quit in 2025, based on search volume per 10,000 residents:

  1. Alcohol – 12.22
  2. Smoking – 9.37
  3. Gambling – 8.77
  4. Junk Food – 5.76
  5. Pornography – 4.25
  6. Coffee – 4.09
  7. Cannabis – 3.50
  8. Overeating – 2.42
  9. Fast Food – 1.78
  10. Gossiping – 1.40

The findings suggest a strong focus on health and self-control among New Jersey residents. While alcohol, smoking, and gambling ranked highest, other common habits like coffee consumption and gossiping also made the list.

Phil Stilton

Phil Stilton is the Editor and Publisher of Shore News Network, an independent digital newsroom providing original reporting on New Jersey, national news, government, public policy, public safety, courts, and community affairs.

As founder of the publication, Stilton leads editorial strategy, investigative reporting, and daily newsroom operations while overseeing coverage that reaches millions of readers annually.

With extensive experience covering municipal government, county government, state legislatures, elections, law enforcement, emergency management, and public records, Stilton specializes in translating complex government actions into clear, factual reporting. His work frequently relies on primary source documents, including court filings, legislation, public meeting records, election finance disclosures, government databases, police reports, and Freedom of Information and Open Public Records Act (OPRA) requests. He has reported extensively on local government accountability, taxpayer spending, campaign finance, public corruption investigations, infrastructure, public safety, and the policies affecting New Jersey residents.

Under Stilton's editorial leadership, Shore News Network has grown into one of New Jersey's largest independent digital news organizations, publishing thousands of original news articles each year while providing breaking news coverage, investigative reporting, and analysis across state and local government. The publication's reporting is routinely sourced from official government agencies, public officials, court records, and firsthand documentation, with a commitment to transparency, attribution, corrections when warranted, and clearly distinguishing factual reporting from opinion.

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