TRENTON, NJ – Does Central New Jersey exist? According to one Massachusetts-born Wall Street banker, it does.
In a decisive move today, Governor Phil Murphy signed S3206 into law, solidifying the recognition of Central Jersey as a distinct tourist region within the state. The bill, sponsored by Senator Andrew Zwicker and Assemblyman Roy Freiman, mandates the Division of Travel and Tourism to incorporate Central Jersey in all statewide marketing campaigns, showcasing its historical significance and vibrant attractions.
The newly defined Central Jersey region will encompass the counties of Hunterdon, Mercer, Middlesex, and Somerset, each offering a unique blend of history, natural beauty, and modern amenities. This designation aims to harness the untapped potential of the region’s tourism industry and promote overnight stays, bolstering local economies and job creation.
“Today, we settle the decades-old debate once and for all: Central Jersey exists,” stated Governor Murphy. “The region’s rich historical heritage and contemporary appeal, including leading public universities and scenic landscapes, deserve the spotlight. We look forward to sharing these treasures with the world.”
Central Jersey’s historical legacy dates back to the American Revolution, with pivotal figures such as George Washington leaving their mark. Senator Zwicker emphasized the diverse attractions Central Jersey has to offer. “From quaint river towns and canal villages to harvest festivals, breweries, and an abundance of Revolutionary War sites, Central Jersey provides an array of experiences for travelers and vacationers. From this day forward, Central Jersey exists, and you should come visit.”
Central Jersey’s emergence as a tourist hub is anticipated to invigorate the state’s economy and shed light on its hidden gems. Assemblyman Freiman underlined the economic potential, saying, “Travel and tourism not only generate jobs but also enrich local communities. This legislation marks an investment in the future of Central Jersey and its ability to attract both new and returning visitors.”
The bill’s provisions will come into effect 90 days after its enactment, opening the doors for Central Jersey to take its place as a prominent destination within the state’s tourism landscape. With a diverse blend of history, agriculture, art, and natural beauty, Central Jersey is poised to captivate the attention of tourists seeking unique and enriching experiences.
Assemblywoman Sadaf Jaffer summed up the sentiment, “Central Jersey holds a trove of attractions, whether you’re drawn to history, wildlife, or outdoor adventures. This law promises to showcase New Jersey’s tourism destinations while giving local economies a much-needed boost.”
As the legislation reshapes the state’s tourism map, Central Jersey is primed to shine, offering an authentic and compelling journey for all who venture within its borders.
