236
NEW YORK – Mastercard SpendingPulse reported a 2.5% increase in U.S. retail sales on Black Friday compared to last year, excluding automotive sales. This figure, not adjusted for inflation, fell short of the previously anticipated 3.7% growth for the holiday season.
E-commerce sales experienced a notable surge, rising 8.5% year-over-year. In contrast, in-store sales saw a modest increase of 1.1%. This trend underscores a growing preference for online shopping among consumers.
Adobe Analytics data revealed that online spending reached $9.8 billion on Black Friday, aligning with the forecasts of Adobe’s data division. The day, following the U.S. Thanksgiving holiday, is traditionally a peak time for retail sales.
