Benjamin Franklins flood Islanders game to hype $3M lottery ticket

February 2, 2026
1 min read

A hundred Benjamins storm Islanders game to promote $3M lottery scratch-off

NEW YORK, NY — Hockey fans at the New York Islanders game on Wednesday night may have noticed something unusual in the stands: a swarm of Benjamin Franklins waving signs, snapping selfies, and cheering in unison.

The eye-catching stunt was part of a promotional event for the New York Lottery’s new line of XTRA MULTIPLIER Scratch-Off games, which offer players a chance to multiply their winnings — and in some cases, score up to $3 million.

The Franklin lookalikes, outfitted in colonial wigs and signature bifocals, hyped up the crowd while raising awareness for the lottery’s three new multiplier tickets:

  • The $1 10XTRA Scratch-Off offers a top prize of $5,000
  • The $2 20XTRA Scratch-Off offers a top prize of $25,000
  • The $10 100XTRA Scratch-Off offers a top prize of $3,000,000

The new XTRA MULTIPLIER game family gives players the chance to multiply their prize by up to 100 times — including possibilities for instant wins and huge payouts.

The New York Lottery remains North America’s largest and most profitable lottery, contributing $3.6 billion in the last fiscal year to public education across the state.

Key Points

  • Dozens of Benjamin Franklins attended the Islanders game to promote new Scratch-Offs
  • New York Lottery’s XTRA MULTIPLIER games offer up to $3 million in prizes
  • The Lottery contributed $3.6 billion to New York public schools in the past year