A hundred Benjamins storm Islanders game to promote $3M lottery scratch-off
NEW YORK, NY — Hockey fans at the New York Islanders game on Wednesday night may have noticed something unusual in the stands: a swarm of Benjamin Franklins waving signs, snapping selfies, and cheering in unison.
The eye-catching stunt was part of a promotional event for the New York Lottery’s new line of XTRA MULTIPLIER Scratch-Off games, which offer players a chance to multiply their winnings — and in some cases, score up to $3 million.
The Franklin lookalikes, outfitted in colonial wigs and signature bifocals, hyped up the crowd while raising awareness for the lottery’s three new multiplier tickets:
- The $1 10XTRA Scratch-Off offers a top prize of $5,000
- The $2 20XTRA Scratch-Off offers a top prize of $25,000
- The $10 100XTRA Scratch-Off offers a top prize of $3,000,000
The new XTRA MULTIPLIER game family gives players the chance to multiply their prize by up to 100 times — including possibilities for instant wins and huge payouts.
The New York Lottery remains North America’s largest and most profitable lottery, contributing $3.6 billion in the last fiscal year to public education across the state.
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Key Points
- Dozens of Benjamin Franklins attended the Islanders game to promote new Scratch-Offs
- New York Lottery’s XTRA MULTIPLIER games offer up to $3 million in prizes
- The Lottery contributed $3.6 billion to New York public schools in the past year
