Amazon bans sale of these toys because of a new jersey law signed by governor phil murphy

Amazon bans sale of these toys because of a New Jersey law signed by Governor Phil Murphy

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3 mins read
July 21, 2025

Never mind the bans on plastic straws and plastic bags in New Jersey, but things are getting ridiculous when Amazon won’t even ship toys to New Jersey for fear of a lawsuit by the state’s Attorney General.

In a move that has sparked outrage among parents, retailers, and defenders of common sense, New Jersey has doubled down on its already stringent regulations by banning the sale of certain water pistols and toy guns.

The state, known for its aggressive stance on anything resembling a firearm, has extended its reach into the realm of children’s toys, citing safety concerns that critics argue are overblown and poorly justified. This latest legislative overreach, rooted in laws like A4260 and subsequent regulations, is emblematic of a broader trend in New Jersey: a nanny-state approach that sacrifices individual freedom and childhood joy on the altar of exaggerated fears.

The ban, which prohibits the sale of toy guns and imitation firearms that could be mistaken for real weapons, stems from a 2020 law signed by Governor Phil Murphy.

It requires toys to be brightly colored—think neon pinks and yellows—or marked with a non-removable orange stripe along the barrel.

Water pistols, cap guns, and even gel blasters like Orbeez guns face strict scrutiny, with some outright banned for resembling real firearms too closely, even if they have the orange safety cap and stripes.

The state’s rationale hinges on preventing police from mistaking toys for deadly weapons, a concern amplified by tragic incidents like the 2014 shooting of 12-year-old Tamir Rice in Ohio, where an Airsoft gun was mistaken for a real handgun.

Ok, we get it. Airsoft rifles can look real, but brightly colored plastic water pistols, nerf guns, and cap guns are now banned for sale.

While no one disputes the tragedy of such cases, critics argue that New Jersey’s response is a classic case of throwing the baby out with the bathwater.

The law’s vague wording leaves retailers like Amazon wary of selling even harmless toys, fearing lawsuits from the state’s notoriously litigious Attorney General’s Office.

Battery-powered water guns with a high rate of fire? Banned. Cap guns that spark nostalgia for generations of backyard cowboys? Illegal.

Gel blasters that shoot soft, water-absorbing beads? Classified as firearms in some cases, making them verboten.

The result is a patchwork of restrictions that confuses consumers and stifles commerce, all while doing little to address the root causes of police misjudgments.“It’s absurd,” says Maria Thompson, a mother of two from Trenton. “My kids can’t buy a squirt gun for a pool party because it might look too ‘realistic’? Meanwhile, they’re surrounded by violent video games and real crime in the streets. Where’s the logic?”

Thompson’s frustration echoes a broader sentiment: the ban feels like a solution in search of a problem. Studies, like one from the Bureau of Justice Statistics, highlight rare instances of toy guns being mistaken for real ones, but there’s no evidence that brightly colored toys would prevent such errors.

Criminals, after all, can paint real guns to look like toys, as noted by former Assemblyman David Rible during legislative debates.

The economic impact is equally troubling. Retailers, wary of New Jersey’s sue-happy climate, have restricted sales of entire toy categories, leaving local stores and online giants like Amazon unable to meet consumer demand. Small businesses, already struggling under the state’s regulatory burden, face additional hurdles as they navigate compliance with vague laws that leave enforcement to the subjective whims of law enforcement.

A toy deemed “substantially similar” to a real gun can land a retailer in court, even if it’s just a plastic squirt gun shaped like a cartoon blaster.

Then there’s the cultural cost.

For generations, toy guns and water pistols have been staples of imaginative play, letting kids act out heroics or stage harmless summer battles. By criminalizing these toys, New Jersey risks sanitizing childhood to the point of sterility.

In their free time, these same teens have easier access to marijuana, abortions, and transgender medication than they do to certain toys these days.

Amazon bans sale of these toys because of a new jersey law signed by governor phil murphy
Photo: amazon bans sale of these toys because of a new jersey law signed by governor phil murphy

This isn’t about safety; it’s about control. The state’s using rare tragedies to justify laws that encroach on personal freedom and demonize play.

That same logic could ban toy swords or Nerf bows, which are still legal but could just as easily be mistaken for weapons in the wrong context.

Defenders of the ban, including Governor Murphy, insist it’s a necessary step to protect public safety and reduce police-involved shootings. Yet the law’s focus on toys feels like a distraction from more pressing issues, like improving police training or addressing the root causes of gun violence. New Jersey already boasts some of the nation’s strictest gun laws, ranking sixth for their strength according to advocacy groups like Moms Demand Action.

But with gun violence costing the state $5.3 billion annually, it’s hard to see how banning water pistols addresses the real toll of crime.

As summer heats up, New Jersey kids may find their pool parties and backyard games a little less colorful, thanks to a state government that sees danger in every plastic trigger.

Phil Stilton

Phil Stilton is the Editor and Publisher of Shore News Network, an independent digital newsroom providing original reporting on New Jersey, national news, government, public policy, public safety, courts, and community affairs.

As founder of the publication, Stilton leads editorial strategy, investigative reporting, and daily newsroom operations while overseeing coverage that reaches millions of readers annually.

With extensive experience covering municipal government, county government, state legislatures, elections, law enforcement, emergency management, and public records, Stilton specializes in translating complex government actions into clear, factual reporting. His work frequently relies on primary source documents, including court filings, legislation, public meeting records, election finance disclosures, government databases, police reports, and Freedom of Information and Open Public Records Act (OPRA) requests. He has reported extensively on local government accountability, taxpayer spending, campaign finance, public corruption investigations, infrastructure, public safety, and the policies affecting New Jersey residents.

Under Stilton's editorial leadership, Shore News Network has grown into one of New Jersey's largest independent digital news organizations, publishing thousands of original news articles each year while providing breaking news coverage, investigative reporting, and analysis across state and local government. The publication's reporting is routinely sourced from official government agencies, public officials, court records, and firsthand documentation, with a commitment to transparency, attribution, corrections when warranted, and clearly distinguishing factual reporting from opinion.

Stilton's journalism follows established newsroom standards emphasizing accuracy, verification, fairness, and accountability. Every effort is made to verify information through official records and multiple reliable sources before publication. His reporting is intended to provide readers with timely, well-documented information that helps them understand the issues affecting their communities, while maintaining editorial independence from political parties, government agencies, advocacy organizations, and commercial interests.

Readers can submit story tips, corrections, public records, or media inquiries through the official Shore News Network website or its verified social media channels. Shore News Network welcomes corrections and updates when new information becomes available as part of its ongoing commitment to accurate and transparent journalism.

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