New Jersey faces consumer demand hurdles in meeting Murphy EV mandate

TRENTON, N.J. — New Jersey is among a dozen states aiming to follow California’s Advanced Clean Cars II (ACCII) program, which mandates that 35% of all new vehicle sales be zero-emission by 2026. However, the state’s current electric vehicle (EV) sales numbers suggest significant challenges in meeting that target.

According to data from the Alliance for Automotive Innovation, EVs, plug-in hybrids (PHEVs), and fuel cell vehicles made up just 13.25% of new vehicle sales in New Jersey in 2023—well below the 35% threshold required in two years.

The requirement applies to each individual automaker, adding another layer of complexity to compliance efforts.

The American Fuel & Petrochemical Manufacturers (AFPM), a trade association representing fuel producers, has pushed back against California’s policy, arguing that it is “unlawful and will impact our entire country,” according to AFPM President and CEO Chet Thompson. The group contends that the mandate will drive up vehicle and electricity costs while limiting consumer choice.

While New Jersey has taken steps to encourage EV adoption, including incentives such as the Charge Up New Jersey program, the pace of transition remains slower than required under ACCII. Other states looking to implement the rule, including New York (9.67%) and Maryland (11.31%), also fall short of the 2026 goal.

As the deadline approaches, New Jersey policymakers and automakers face growing pressure to scale up EV sales while addressing infrastructure and affordability concerns

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